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Handschy Opens Nashville Facility, Debuts Web Site

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Handschy Industries announced the opening of their newest facility in Nashville, TN. This facility is Handschy’s fifth location servicing the packaging and commercial printing industry.
    
“As we stated earlier this year, 2004 has been and will continue to be exceptionally exciting for Handschy,” said Kevin Yeazell, Handschy’s president. “We have realigned our company, added key senior management personnel and restructured our sales organization. This has led to us recognizing that we are ready to open our first new facility in more than 25 years.
    
“We identified a need in the marketplace that we feel we can fulfill and service with our exceptional product lines and excellent customer service teams,” said Mr. Yeazell in reference to the new Nashville facility. “In an economy where many companies are downsizing, Handschy is committed to improving channels of distribution as well as improving our manufacturing facilities to maximize overall capabilities for our customers. This will give us more visibility in the marketplace as well as increases our upward momentum.”
    
The company also announced the launch of their new, interactive web site, www.handschy.com. As part of the overall repositioning for Handschy in the marketplace, the latest addition to their innovative branding strategy is their interactive web site that utilizes their new corporate logo throughout the design.
    
While looking for specific product information, the web site features a robot-like mechanism that allows the user to type in a key word or activate the “Product Search” option.
    
Handschy Industries Inc. manufactures a full product offering of inks, coatings and varnishes for the printing industry, and has multiple locations throughout the Midwest.

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